Graffiti and urban art has interested Reuben for more than 10 years. In the studio as in the street, he prefers to work on large formats with the human figure as the principal theme. He is one of the co-founders of the Morgan Bridge Gallery in Québec City as well as the instigator of the Uptown Aerosol Convention, an event that united 20 graffiti artists in 2008. Reuben has directed the production of several murals with youth in Québec City and in Montreal, notably at the Civilisation Museum, at Saint Laurent College, at the Festival de la Relève in Thetford Mines and at the Sergent Lake Four-Seasons Camp in 2009.

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